New Delhi: Having effectively invested Rs. 1200 crore in its outstanding theatrical slate of 2021-2022, India’s greatest production house, Yash Raj Films, has decided to begin another business with the thriving Indian OTT market. He is the director of some hit movies like “Dilwale Dulhania Le Jayenge” and “Rab Ne Bana Di Jodi”. He aims to reshape the digital content market with his new invention the OTT world, which will be known as YRF Entertainment.
As per an industry source, “Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak. “This could be the moment that reshapes the OTT space forever. YRF has huge plans and they will roll out their strategy soon,”
The 50-year-old movie producer and his studio have been diligently working for the OTT venture for the past two years and they have as of now arranged a few new projects, the insider said. “YRF has always backed raw, new talent and really original and exciting scripts. A massive studio like this looking to nurture the OTT landscape in India is a true milestone moment,” it added. Chopra believes that as the true blue Indian studio, YRF is best poised to tell the best stories to global audiences in the visually grand way possible, the source said. “Platforms like this are now bridging the language barrier and exposing cultures and talents to the world. Aditya Chopra wants to shift a gear and really scale up the OTT space in India to match international standards.”