New Delhi: Bollywood megastar Amitabh Bachchan has recently sent a legal notice to a pan masala brand that has kept on airing TV commercials featuring him in spite of the termination of contract. He had declared his withdrawal from the Kamla Pasand campaign in October after an anti-tobacco organisation had requested him to avoid endorsing pan masala brand to help the youth from getting addicted to the use of tobacco. He likewise got trolled on social media for the campaign.
A source close to the actor affirmed that, “Came to know from the office of Mr Bachchan, that Legal notice has been sent to Kamala Pasand, to stop Broadcasting the TV commercials with Mr Bachchan immediately.. as it was noticed that despite termination of the Endorsement agreement ‘Kamala Pasand’ has ignored the same and is seen to continue Airing the TV Commercials,”
The commercial was released in mid-September and promoted Kamla Pasand “silver coated elaichi”. Bachchan had declared his withdrawal from the ad campaign on his 79th birthday, saying that he didn’t know that it falls under surrogate ads. Surrogate advertising is characterized as a type of promotion which is utilized to promote banned items, such as cigarettes/tobacco and liquor, in the disguise of another item.
A couple of days before the statement, the actor had likewise reacted to a person on his social media platform who had questioned his move. He had then defended his position saying, it is a part of the entertainment business which gives employment to many.