Amazon has announced that it will shut down Alexa.com. i.e. its website ranking tool which the company has operated for the last 25 years. The company will stop providing statistics of websites and their rankings along with SEO and analytics in Mid-2022.
However, the users will get an exit window to take out data till December 2022. Hence, users will be able to export their Alexa data before the service shuts down. The news came after an official support page of Amazon quoted, “After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022,” The Company has stopped accepting new users on 8th December.
However, Amazon did not provide a reason for shutting down alexa.com. however, data shows the service’s own traffic has seen a constant decline over the years and is the reason for its shutting down.
Amazon launched Alexa Internet back in April 1996. It was the most popular metric service and the Alexa Traffic Rank (or Global Rank) which provides users with an estimate of a website’s popularity was the most used tool.