New Delhi: Blinkit, formerly known as Grofers, has temporarily stopped operations in parts of India where it cannot service within 10 minutes, co-founder Albinder Dhindsa announced via a Twitter post on Monday i.e 20th December.
The decision comes on the back of the company’s rebranding amid increased competition, with well-funded startups like Mumbai-based Zepto, Swiggy’s Instamart, and Google-backed Dunzo all promising to deliver groceries and other essentials in 10-20 minutes. Blinkit Feels it needs to do a bit of Homework in those areas. Where delivery is concerned.
The tweet stated, “In the near term, this call will have a significant impact on our business size and for a large number of our customers, we expect this to impact around 75,000 of the 200,000 daily customers we are serving. The company is ramping up fast, opening a new store every 4 hours and it is expecting to serve affected customers within 4 weeks.”
Blinkit will fix all the issues in the next 4 weeks as per Dhindsa. Blinkit is present in 12 cities, but Dhindsa said it will take the model to 100 cities by the end of March 2022. The app has no plans to combine in Zomato in the Future.