On-page or on-site SEO is the procedure through which you optimize front-end and back-end components in your website so that they rank higher on the search results, and bring in new traffic.
The Google algorithm ranks a website based on three different elements, on-page SEO, off-page SEO, and technical SEO, and as such on-page SEO is an important ranking factor.
What Makes On-Page SEO So Important?
On-page SEO is important because it informs Google about all how your website offers value to your customers and visitors. It is important to optimize your website for Google so that it can rank higher in the search results.
Elements Of On-Page SEO
– High-Quality Content
The page content is the foundation on which you will SEO optimize your content and as such you have to make your content as high quality as possible. Write high-quality content and use suitable keywords after conducting keyword research.
Headers, also known as body tags, help organize the content to make it readable for the visitors and also help search engines determine what part of your content is more important.
– Structured Markup
Structured data or structured markup is the process of marking your website source code so that Google understands the different components of the content.
– Image Alt-Text
Image alt-text is the SEO for images and gives search engine information about what the image is about and helps make the image specific.
– Site Speed
Site speed is the speed at which your website loads. Whether the website is loaded on a computer device or a mobile device, the site must load quickly to keep the visitors engaged. When it comes to on-page SEO, site speed is an important element.
– Internal Linking
The internal link sends your visitors to other important pages on your website. Hyperlinking is essential for on-page SEO as they keep the visitors engaged for longer, signaling Google that your website is valuable.
– Mobile Responsiveness
Google favors responsive websites more so your website must be optimized for both computer and mobile devices.
– Page Titles
A page title is another important SEO element as it gives the visitors the information of what the page is about.
– Meta Descriptions
A meta description is a short information section that appears below the page title in search results and can influence the visitors to click on the page.
– Page URLs
Page URLs need to be short and precise as they are easy to understand by the readers and it also helps maintain a consistent site hierarchy.
How To Optimize The On-Page SEO?
– Crawl Your Website
Take an inventory of all your website pages that have been indexed by Google and use a tool for crawling your website. After crawling the website make sure to collect the data on an Excel sheet.
– Track The Keywords And Topics For Every Page
By tracking the keywords and topics for every page, you will get in-depth information about different topics. This also means that you are ranking your page for a single keyword giving you more chances to rank higher in the search engine results.
– Update Meta Descriptions, URLs, and Page Titles
Create short and precise meta descriptions within 150 characters to give your target audience a clear idea about what your page is all about. Keep the information very simple and precise. Update the page titles and URLs as well.
– Add External Problems
Adding external links might sound counterproductive especially when there are so many positive benefits of internal linking. But with external linking to credible sites will indicate that your site is trustworthy and credible too.
– Use Keywords
Make sure that the keyword is integrated throughout the pages on your website. This includes titles, headers, meta descriptions, image alt-texts, and URLs. Also, while using keywords make sure to not stuff the keywords. Let the keywords flow naturally.
– Edit Content As Required
A good content copy should be thorough and provide precise solutions. If you think your content is not compelling enough or relevant anymore, then you can edit the content as needed.
Add Visual Content
Your content doesn’t only have to be text, you can also add visual content like photos and videos as well. When inserting images make sure to use a relevant image alt text.